Underculture Contemporary, based in Port Elizabeth, South Africa, centres on pop-up fine art exhibitions. The art gallery, which caters for a discerning and culturally aware urban audience, has two pivotal goals. Firstly, it aims to promote and offer quality contemporary fine arts from selected emergent artists in the greater Nelson Mandela Bay metro and Eastern Cape. Secondly, it acts as a reputable and trustworthy platform for the development and promotion of promising local career artists. Importantly, Underculture Contemporary is committed to a single overriding idea: that every single exhibit, and every single artist, represents something powerful, new, challenging, relevant, captivating and fresh.
Underculture Contemporary’s brand resides on an unshakable and undeniable base of informed artistic quality, relevance, and professionalism. For this reason, the gallery will never compromise its dedication to only the highest in quality, artistic significance and impact, supported by thorough research and documentation. This aspect takes precedence over all other concerns.
- To provide the venue and knowledge needed to present the very best in quality, relevance and artistic significance to the interested public
- To assist emergent career artists as far as possible in developing the quality and relevance of their work, as well as doing the utmost to enable their long-term commercial success
- To see Underculture Contemporary become a centre of authority and foremost point of reference for relevant, meaningful and quality contemporary fine arts in the Eastern Cape
- To establish Underculture Contemporary as the primary platform and point of reference for all contemporary fine artists in the Eastern Cape