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In a word, artists are ART-EPRENEURS

But this is a lot to manage while growing as a creative and developing core skills. In this environment, sound, grounded professional advice is critical. Underculture’s services to artists are just that: expert advice to cover everything from social media image to exhibition strategies, from presentation of artworks to managing sales and exhibitions, from accounts to managing commissions and sales, and everything in between.

If you want help to grow as an artist, Find out more


This is Underculture’s primary business: to act as agents and professional practice consultants to the emergent and emerging artist. Art is about so much more than what happens in the studio, it needs a large entrepreneurial skillset, from accounting to marketing and sales. All of this can feel overwhelming to many artists who stop before they’ve even started.

Underculture Contemporary acts as an agent, promoter, director and marketer for your visual arts. It is committed to developing its exhibiting artists and their presence in the art world, building long-term mutually beneficially relationships rather than once-off showings.

Working with the artists, it aims to further their position in the market and undertakes much of the sales and marketing efforts on their behalf. Underculture Contemporary actively seeks out partnerships with the business world for commissions, events and symbiotic brand-building activities.

Don’t let this be you! With Underculture’s guidance and assistance, you can access and unleash your full artistic potential and grow a fulfilling artistic career.

Underculture Contemporary taps into a vast network of experts and practitioners. This expertise is available to you, to advise and inform you – whether you are a potential buyer, collector, interior decorator, architect or other professional – or even to evaluate purchases and finds. Underculture Contemporary will put you in touch with the right person.

Are you an artist in need of a show, locally or elsewhere? Underculture can assist you in setting up and managing exhibitions. From a complete management of all aspects of an exhibition, to simply consulting with curation, Underculture has a consultancy product for you.

Cedric Vanderlinden | Owner | Director

Is a veteran fine artist with over 30 years in the field, a score of successful local, national and international exhibitions, and solid academic grounding, including years spent lecturing at the Nelson Mandela University.

He is also a business entrepreneur with more than a decade of experience as an operations manager, salesperson and director, and is single-mindedly driven and passionate about elevating the awareness and appreciation of contemporary fine arts in Nelson Mandela Bay and the Eastern Cape.

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”

Antoine de Saint-Exupery

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”

Antoine de Saint-Exupery

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