Become an ART-EPRENEUR
It is built on sound business and people skills, networks and long-term strategies, and all that form the basis
of successful entrepreneurships.
In a word, artists are ART-EPRENEURS
But this is a lot to manage while growing as a creative and developing core skills. In this environment, sound, grounded professional advice is critical. Underculture’s services to artists are just that: expert advice to cover everything from social media image to exhibition strategies, from presentation of artworks to managing sales and exhibitions, from accounts to managing commissions and sales, and everything in between.
If you want help to grow as an artist,
My art represents the bewitching decomposition of nature, with macabre themes on the fringe of an absurd daydream. Inspiration finds me at the bottom of a teacup; floating on the colourful stream of a musical note; or within dust particles exploding from a fallen leaf. My technique is a trapeze between Photorealism and Dark Surrealism. You can find me, living and creating in the heart of South Africa.
Underculture Contemporary acts as an agent, promoter, director and marketer for your visual arts. It is committed to developing its exhibiting artists and their presence in the art world, building long-term mutually beneficially relationships rather than once-off showings.
Working with the artists, it aims to further their position in the market and undertakes much of the sales and marketing efforts on their behalf. Underculture Contemporary actively seeks out partnerships with the business world for commissions, events and symbiotic brand-building activities.
Don’t let this be you! With Underculture’s guidance and assistance, you can access and unleash your full artistic potential and grow a fulfilling artistic career.
Underculture Contemporary taps into a vast network of experts and practitioners. This expertise is available to you, to advise and inform you – whether you are a potential buyer, collector, interior decorator, architect or other professional – or even to evaluate purchases and finds. Underculture Contemporary will put you in touch with the right person.
Cedric Vanderlinden | Owner | Director
Is a veteran fine artist with over 30 years in the field, a score of successful local, national and international exhibitions, and solid academic grounding, including years spent lecturing at the Nelson Mandela University.
He is also a business entrepreneur with more than a decade of experience as an operations manager, salesperson and director, and is single-mindedly driven and passionate about elevating the awareness and appreciation of contemporary fine arts in Nelson Mandela Bay and the Eastern Cape.
“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”