About
Underculture Contemporary, based in Port Elizabeth, South Africa, is an art- and creativity-focused consultancy
It operates as part art gallery, part-agency, and part-mentor to artists. It aims to address both sides of the equation: catering for a discerning and culturally aware urban audience on one hand, and developing artists to be technically on-point, conceptually challenging, and, above all, professional.
Underpinning this, Underculture has two other guiding goals. Firstly, it aims to promote and offer quality contemporary fine arts from selected emergent artists in the greater Nelson Mandela Bay metro and Eastern Cape. And, secondly, it acts as a reputable and trustworthy platform for the development and promotion of promising local career artists. Importantly, Underculture Contemporary is committed to a single overriding idea: that every artistic output and every single artist under its management represents something powerful, new, challenging, relevant, captivating and fresh.
It operates as part art gallery, part-agency, and part-mentor to artists. It aims to address both sides of the equation: catering for a discerning and culturally aware urban audience on one hand, and developing artists to be technically on-point, conceptually challenging, and, above all, professional.
Underpinning this, Underculture has two other guiding goals. Firstly, it aims to promote and offer quality contemporary fine arts from selected emergent artists in the greater Nelson Mandela Bay metro and Eastern Cape. And, secondly, it acts as a reputable and trustworthy platform for the development and promotion of promising local career artists. Importantly, Underculture Contemporary is committed to a single overriding idea: that every artistic output and every single artist under its management represents something powerful, new, challenging, relevant, captivating and fresh.
Our Mission, Vision and Values
Vision
To provide the venue and knowledge needed to present the very best in quality, relevance and artistic significance to the interested public. To assist emergent career artists as far as possible in developing the quality and relevance of their work, as well as doing the utmost to enable their long-term commercial success.
Mission
To provide the venue and knowledge needed to present the very best in quality, relevance and artistic significance to the interested public. To assist emergent career artists as far as possible in developing the quality and relevance of their work, as well as doing the utmost to enable their long-term commercial success.
Values
Underculture Contemporary’s brand resides on an unshakable and undeniable base of informed artistic quality, relevance, and professionalism. For this reason, Underculture Contemporary will never compromise its dedication to only the highest in quality, artistic significance and impact, supported by thorough research and documentation. This aspect takes precedence over all other concerns.
Our Mission, Vision and Values
Vision
To see Underculture Contemporary become a centre of authority and foremost point of reference for relevant, meaningful and quality contemporary fine arts in the Eastern Cape. To establish Underculture Contemporary as the primary platform and point of reference for all contemporary fine artists in the Eastern Cape.
Mission
To provide the venue and knowledge needed to present the very best in quality, relevance and artistic significance to the interested public. To assist emergent career artists as far as possible in developing the quality and relevance of their work, as well as doing the utmost to enable their long-term commercial success
Values
Underculture Contemporary’s brand resides on an unshakable and undeniable base of informed artistic quality, relevance, and professionalism. For this reason, Underculture Contemporary will never compromise its dedication to only the highest in quality, artistic significance and impact, supported by thorough research and documentation. This aspect takes precedence over all other concerns.